Since yesterday, January 24th, and until the 28th, representatives from the Madrid and Bilbao offices of Altia and Bilbomática, an Altia Company, are present at the industry's leading trade fair to showcase the company's ability to address the technological challenges facing tourist destinations and companies in the sector .
On Sunday 28th, at 11:30 a.m., the presentation of the 'CUENCA is DTI' (Smart Tourist Destination) project carried out for the Cuenca City Council will take place at the stand of the Regional Government of Castilla La Mancha. and which includes the first Virtual Tourist Office in Spain .
' CUENCA is DTI ' will be presented by the Mayor of Cuenca, Darío Dolz; the Councilor for Tourism, Marta Tirado García; and Francisco Vargas, Product Owner of eVisitar, an eTourism solution from Altia. This project represents the City Council's commitment to innovation in an ecosystem of technological solutions aligned with the Smart Tourism Destinations strategies of Segittur , the Spanish state-owned company dedicated to managing innovation and tourism technologies.
The 'CUENCA is DTI' Ecosystem, developed by Altia, provides the Managing Body with crucial and innovative tools , including a CRM system for the management and promotion of tourism by the City Council; a web platform that includes a web and professional portal , as well as regulated membership processes; a web platform for the management and promotion of conference activity in the city of Cuenca, to strengthen the destination as a conference center; another aimed at commerce and the business community ; and a fourth aimed at family tourism and offering a distinctive tourist vision through gamification ; a chat box for interaction with tourists; various self-guided route apps ; and the innovative Virtual Tourist Office , integrated with the web platform from immersive elements based on virtual reality .
In short, a technological ecosystem in which tools are integrated and information is shared, enabling the city of Cuenca to gradually evolve to respond to the challenges of Smart Tourism Destinations in line with the strategy outlined by Segittur.
With our presence at FITUR 2024 and the presentation of this smart tourism project with the Cuenca City Council, we are positioning ourselves as a leading company in technological services and solutions applied to the sector and as a relevant player in the digital transformation of tourism .
