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Discover how to query and analyze data using natural language questions with Databricks. This event will take place on Tuesday, December 1st, at 9:00 AM at the Gran Hotel Maricel & Spa (Palma de Mallorca).
01/12/2026
BM-Turismo-DIC26

Trust and control in AI adoptioncontrol

Next Tuesday, December 1st, at 9:00 AM, we have organized, together with Databricks, an executive breakfast to explore how Genie allows you to query and analyze data using natural language questions, facilitating a new way to access information. We will meet at the Gran Hotel Maricel & Spa (Palma de Mallorca) to discover the possibilities of this approach and its application in business processes.

During this session, we will address how to apply these capabilities to Revenue Management, analyzing the evolution of demand, understanding variations in revenue, and identifying opportunities for improvement.

We will also delve into one of the key aspects for enterprise adoption: AI governance. We will analyze how to centralize visibility over agents, models, and tools, control their consumption and costs, establish limits, and ensure the traceability of their interactions to move toward a scalable and controlled AI model.

Furthermore, this meeting will be complemented by the presentation of a success story with Iberostar Group, which will allow us to learn about a practical application of these technologies and their potential to generate value in business processes.

We invite you to join us at this event, where we will explore how hotels and tourism companies are transforming their business with data and AI.

Speakers_

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oscar-muñoz

Oscar Muñoz

Director

ALTIA

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antonio-soto-ALTIA

Antonio Soto

Director

ALTIA

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alberto-sardina-databricks

Alberto Sardiña

Account Executive

Databricks

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victor-miguel-garcia-ALTIA

Victor Miguel Garcia

Project Manager

ALTIA

Gran Hotel Maricel & Spa_

This event will take place at the Gran Hotel Maricel & Spa, an exclusive venue overlooking the Mediterranean, in Palma de Mallorca.

Maricel-Mallorca
Maricel-Mallorca
Maricel-Mallorca

Why attend??

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Strategic vision

Discover how to query and analyze data in natural language with Databricks Genie to streamline access to information and improve decision-making.

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Cases that already generate value

Explore how to apply these capabilities to Revenue Management to understand evolving demand, analyze revenue, and identify opportunities for improvement.

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AI Government

Learn the keys to deploying a secure, controlled, and traceable AI, with governed access to data and monitoring mechanisms that promote its adoption by businesses.

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Real experience

Discover the success story of Iberostar Group and learn how to bring these capabilities to real-world scenarios to generate value in business processes.

Schedule?

  • 9:00 a.m. Welcome & Coffee.
  • 9:30 a.m. ALTIA & Databricks. Welcome.
    • Oscar Muñoz, Director, ALTIA.
    • Alberto Sardiña, Enterprise Account Executive, Databricks.
  • 09:45 h . Scale AI with control: consumption, costs and traceability with Unity Gateway.
    • Demo: From experimentation to a governed use of AI.
      • Antonio Soto, Director Data Analytics, ALTIA.
  • 10:25 a.m. From data to decision in a conversation.
    • Demo: Transforming the hotel industry with data and AI.
      • Alberto Sardiña, Enterprise Account Executive, Databricks.
  • 11:10 a.m. Use case · Iberostar Group.
    • Victor Miguel Garcia, Project Manager, ALTIA.
    • Álvaro Rivas, Data Governance & Data Engineer Manager, Iberostar Group.
  • 11:30 a.m. Q&A.
  • 11:45 a.m. End of the meeting.

Do you need more information?

Terms and conditions

I agree that ALTIA may use or process my personal information for the purpose of completing this request in accordance with ALTIA's Privacy Protection Processing.

Altia Consultores, S.A. informs you that, in compliance with the provisions of the General Data Protection Regulation (2016/679, of April 27, 2016) and the Organic Law 3/2018 on the Protection of Personal Data and Guarantee of Digital Rights, The personal data you provide through this form will be processed by Altia in order to manage the registration for the event and communicate with the participants. By completing the form you consent to the processing of your personal data for the indicated purposes. Your data will not be communicated to third parties. You can withdraw your consent, exercise your rights in terms of data protection rights, as well as consult additional information on data protection through the following link:https://www.altiacompany.es/en/legal-information.